The language of health care is complex, but clear communication is necessary for science to flourish. The National Institutes of Health (NIH) has a long history of working to bridge the gap between medical and scientific jargon and the understanding of the American people. In support of that goal, Palladian Partners, a subsidiary of Altarum Institute, has been providing communications support to NIH’s Office of the Director (OD) since 1998.
In 2014, Palladian successfully rebid its contract with NIH OD’s Office of Communications and Public Liaison (OCPL), which sets the communication strategy across NIH’s 27 Institutes and Centers (ICs). This latest contract is the most comprehensive yet, with 19 areas of technical support ranging from media analysis and foreign language translation to Section 508 compliance and Web design. The breadth of the contract will allow Palladian to continue to provide creative and cutting-edge solutions for NIH’s communications needs.
Over the life of the contract, Palladian has produced a variety of products to further OCPL’s goals. Palladian collaborated with a medical animator to develop a video animation of a dilated eye exam for the National Eye Institute; the 3-D animation describes the process of performing a comprehensive eye exam from the provider perspective. In January 2015, Palladian produced an infographic for President Obama’s landmark Precision Medicine Initiative, which was highlighted in his State of the Union address and is currently featured on the NIH website.
In the past, Palladian staff have provided writing and event support for the NIH Record. Palladian also provided website content development, design, and programming for the Explore NIH website, an interactive online tour of the agency’s work and the impact of its research, and the NIH Plain Language website, which provides a framework for clearer communication of scientific research and progress to a wide audience.
Palladian is committed to nurturing and furthering the strong relationship it has built with NIH. The team plans to continue to extend its support to other ICs beyond OCPL.