Altarum Institute and its subsidiary, Palladian Partners, excel at plain language and low-literacy writing because our writers know how to listen. No single style defines plain language. Plain language is defined by results—it is easy to read, understand, and use. In order to achieve plain language, we
- Listen to the client’s needs;
- Get clear on the audience and the message; and
- Tailor the writing to say what the client wants it to say.
Plain language does not mean oversimplified writing, but clear, understandable English suited to the intended audience. Our team provides not only a wide range of writing services intended for different audiences, ranging from the professional scientist to the low-literacy reader, but also specializes in designing and testing messages. In the end, clear communication of the intended content is always our goal.
Read a related project highlight: NCRR Reporter Magazine