The use of social media by a broad range of audiences has increased rapidly in recent years and has become an essential component of effective communication initiatives.

Altarum and its subsidiary, Palladian Partners, work with clients to establish, execute, and improve social media engagement with both consumer and professional audiences.

Our diversified social media strategies capitalize on evidence-based tools and tactics, best practices and ongoing evaluation of new social media trends, and opportunities for innovation.

Read a related project highlight: Social Media Outreach for the Office on Women's Health (OWH)