The success of any communication begins and ends with the target audience. We never assume that we know what the audience thinks, how they feel, or what will motivate them.

We ask. We use proven, cost-effective strategies to put audience insights at the center of all communications planning.

We use experienced moderators and the most appropriate format for each given situation (e.g., focus groups, individual interviews, in-person, computer-based, telephone).

Our team can test messages before we develop materials, test messages to refine the language used and to determine which messages or combinations of messages are more effective than others, and test materials during the final phase of development.

Read a related project highlight: HHS Office on Women's Health Strategic and Tactical Recommendations