Susan Gilbert has worked in health communications, both in the United States and internationally, for more than 25 years. She has created national campaigns to promote sexual health, HIV prevention, family planning, heart health, and cancer prevention. Ms. Gilbert also has experience in developing national coalitions, and building the health communications capacity of community volunteers and professionals.
As a Consultant to Altarum, Ms. Gilbert serves as Co-Director of the National Coalition for Sexual Health and is responsible for all communications activities. She leads the Communications Action Group, which consists of 23 national organizations, and she directs message development and pre-testing, national media outreach, and Coalition member communications.
In her work, Ms. Gilbert employs a variety of techniques, such as situation analysis and strategic planning, message development, market research, and community involvement and mobilization. She also taps a wide range of communication channels, including advertising, news and feature media, entertainment media, online and social media, and community events.
Most recently, Ms. Gilbert was a Consultant to Partnership for Prevention, where she co-directed the National Coalition for Sexual Health. She also led a grants program for the National Chlamydia Coalition. On behalf of WomenHeart, Ms. Gilbert created a statewide pilot program to train women living with heart disease to serve as community health educators. In support of Columbia University, she developed a national media campaign to encourage Tanzanians to seek timely HIV care and treatment.
Previously, Ms. Gilbert was a Senior Vice President at Ogilvy Public Relations, where she directed the Center for Disease Control and Prevention’s award-winning America Responds to AIDS campaign. She left Ogilvy to move to Africa, where she spent 8 years living and working in Zambia and Tanzania. She also consulted for Johns Hopkins University, Population Services International, John Snow International, and Save the Children.
Ms. Gilbert earned a master's of public administration, with an emphasis in public health, from the University of Massachusetts/Amherst and a bachelor's of arts in american studies from Hobart and William Smith Colleges.