Through the task order awarded under the Centers for Disease Control and Prevention (CDC) ID/IQ, Altarum led the development, production, and distribution of a 30-minute instructional video and 5-minute promotional video on the d-up: Defend Yourself! HIV prevention intervention, which targets African American men who have sex with men.
Altarum ensured that the script, treatment, casting, pre-production tasks, and final product were technically correct and culturally relevant, reflecting and engaging the target community at every stage.
We worked closely with subject matter experts and the CDC technical monitor, along with our communications subcontractor, Banyan Communications, to create a clear and dynamic script and end product that tells the story of d-up! Altarum was also created the marketing and outreach materials to promote the video and intervention.
The instructional component of the video is used during d-up! trainings conducted with health departments and community-based organizations implementing the intervention. CDC uses the promotional clip on its website and at national conferences and events.