Healthy Choices Catch On: Data-informed Evolution of a Social Marketing Campaign

Online Article | July 09, 2022 | Lila Gutuskey, PhD, Brenda K. Wolford, MS, RD, Margaret K. Wilkin, MPH, Rebecca Hofer, MPH, Julia M. Fantacone, MPP, and Marci K. Scott, PhD, RDN

Source: Journal of Nutrition Education and Behavior

Since 2012, Altarum has designed and carried out an evaluation for the Michigan Fitness Foundation to examine reach of their SNAP-Ed social marketing campaign and the extent to which targeted messages resonate with the desired population.

This evaluation has been done through randomized surveys of SNAP-eligible individuals measuring exposure to campaign messages; healthy eating and physical activity attitudes of the priority audience; their readiness to engage in nutrition and physical activity behavior change; and trends over time.

Results of Altarum’s multi-year evaluation have been presented at national conferences such as the American Public Health Association (APHA) annual meeting and the Society for Nutrition Education and Behavior (SNEB) annual conference and in peer reviewed publications.