Driving Small Business Innovation for Big Impact

Supporting Entrepreneurs for Healthy Aging

New treatments for memory loss. Wearable sensors that predict when someone is going to fall. A digital platform to seamlessly tailor and coordinate caregivers.

Entrepreneurs develop these products—innovations designed to support healthy aging and address aging-related diseases—by using cutting-edge science with strong business acumen. These innovators also need seed capital at an early stage when financial investors are most wary.

To meet these needs, the National Institute on Aging (NIA) provides funding and entrepreneurship resources to small business innovators to help attract future investment in products designed to improve the lives of older adults. With Palladian Partners, the reach of this support has exponentially grown.

Challenge: Uplifting Small Business Programs

NIA provides nearly $150 million in grants annually through its Small Business Programs. To broaden program reach, NIA entrusted Palladian and subcontractor Ogilvy Health to develop strategies that:

  • Encourage new and meritorious applications;
  • Foster a community of new entrepreneurs.

Focus Areas

Long-Term Services and Supports

Solution: Expanding Reach with Palladian Partners

Palladian’s effective, long-term strategies have helped NIA consistently reach new entrepreneurs, supporting new breakthroughs in aging-related research and development.

Focus Areas

Long-Term Services and Supports