Palladian Partners, a Division of the Altarum Enterprise, Announces Max Entman as New President

January 22, 2025

Altarum today announces the appointment of Max Entman as the new President of Palladian Partners, a division of the  Altarum Enterprise. Palladian Partners, based in the Washington, DC area, is a health communications firm dedicated to serving the public interest. Recognized for its excellence, Palladian Partners is ranked 11th among healthcare communications firms by O’Dwyer’s.

A creative and collaborative executive with deep federal health sector experience, Entman has achieved significant results for multiple federal agencies, including the Department of Veterans Affairs, Department of Health and Human Services, and the Department of Homeland Security, among others. His extensive experience and visionary leadership make him the perfect fit to guide Palladian Partners into the future.

"Max’s unique combination of experience, vision, and commitment to excellence make him the ideal leader for the Palladian team,” said Michael Monson, Chief Executive Officer and President, Altarum. “His background and innovative approach will significantly advance our mission, emphasizing the critical need for more effective health and science communication.”

As a trusted partner for government agencies and public health organizations, Palladian Partners excels in providing comprehensive communications and professional services. Their mission is to help people live safer, healthier lives through strategic communications, event planning and management, creative development, writing, product development, and public engagement. These services are powered by data-driven, evidence-based strategies, ensuring that their efforts are both effective and impactful.

"I am honored to join Palladian Partners and especially excited to work with such a talented and dedicated team,” said Max Entman. “Together, we will seize the opportunities and navigate the challenges that lie ahead, driving innovation and delivering exceptional results for our clients."

Prior to joining Palladian Partners, Entman served as Senior Vice President of Human Experience at Aptive Resources, where he led a portfolio of federal health communications programs that consistently earned exceptional client satisfaction ratings. Previously, as Vice President of Account Services at Yes& Agency, Entman directed strategic communications programs for healthcare, non-profit, and federal clients, consistently exceeding engagement and behavior change objectives while optimizing resource efficiency.

Explore Palladian’s capabilities, including their work with the Food and Drug Administration and the National Council on Aging.

Read the latest news, including Palladian’s recent award of National Institutes of Health’s Public Information Communication Services (PICS III) contract.